Netflix Signs Licensing Deal With China's iQiyi

  •   Ricky
  •   July 31, 2017
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Netflix Signs Licensing Deal With China's iQiyi

Blocked by regulators from setting up shop within China's massive entertainment market, Netflix has instead signed a licensing deal with one of its most powerful local counterparts in the country.

The global streaming giant said Tuesday that it has reached a content agreement with Beijing-based video service iQiyi. The deal was revealed Tuesday during the kickoff to APOS, an industry conference held annually in Bali, Indonesia.

"China is an important market for obvious reasons; it's also a challenging market for obvious reasons," said Robert Roy, Netflix's vice president of content acquisition. "Right now what we will do is look to license content into China. We closed a deal with iQiyi, which is exciting." 

Blocked by regulators from setting up shop within China's massive