You won't escape Google ads in VR

  •   Ricky
  •   July 31, 2017
  •   147
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You won't escape Google ads in VR

Sorry, folks, donning a virtual realit headset won't offer a refuge from internet advertising. Google's Area 120 incubator is ex-erimentinwith online ad formats designed with VR in mind. It‘s a lot trickier than slapping a banner on a website, as you might have already guessed. The team says it's trying to create ads that feel at home in VR and are relatively flexible, but are also “non-intrusive“ and genuinely useful if you're interested. Area 120's first concept appears to hit that mark. The initial concept packages the ad into a cube that unfolds into an ad (in this case. a YouTube video promoting an app) when you tap on the cube or stare at it for a few seconds. Close the video and a download button briefly appears before shrinking back into the box. it's a simple concept. but it gets the point across without feeling out of place or risking an accidental launch. 

Sorry, folks, donning a virtual realit headset won't offer a refu